About

Dagny McKinley has lived all over the world, but found home in the expansive granite landscape of the Sierra Nevada mountain range. She is as comfortable in the city as she is in the wilderness, but prefers the challenges of big mountains and surviving outdoors. McKinley stays current on environmental issues, women’s issues and is an avid animal rights supporter. She believes all lives are interconnected and each person, landscape and insect has something to offer and teach. Writing has been a part of McKinley’s life since she was a small child. She found healing through writing and hiking and continues to pursue those passions today. During her down time, you can find her lost in a book or magazine, regenerating her spirit through the words of others, at her computer or exploring mountains, streams and lakes.

 

 RESUME

WRITING EXPERIENCE

Freelance Writer

Steamboat Springs, CO (August 2007 – Present)
-Author of the book Wild Hearts: Dog Sledding the Rockies – written while working as a dog sled tour guide for three years.
-Published in Modern Dog, Ocean Magazine, Women’s Adventure Magazine, Steamboat Pilot & Today, The Denver Post, Aspen Times
-Contributor to Mountain House & Home, Steamboat Magazine, Homelink, DCD Home
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Author of Enna Rose in The Local & The Valley Voice
-Stage productions of work includes Pray produced by Stories on Stage in conjunction with the Denver Center for the Performing Arts and Eccentricities of a Butterfly produced by The Great American Laughingstock Company
-Publisher/Writer/Editor of UndiscoveredEarth.com

Genius Monkey
Content Manager Santa Fe, NM (July 2009 – May 2011)
-Wrote SEO content, PRs, articles and web content for a variety of clients
-Edited Press Releases, articles and blog content for clients
-Oversaw a staff of writers, assessing and editing their content
-Responsible for accurate content for fast turnaround and tight deadlines
-Worked with a variety of SEO platforms and evaluated their effectiveness over time

Altera Performance Group
Copywriter/Copyeditor
Steamboat Springs, CO (March 2008 – July 2009)
-Created original web content, advertisements and brochures for real estate agents and their clients
-Provided SEO content for various clients

 

MARKETING EXPERIENCE           

Onno Textiles
Marketing Director/SEO Content Creator Boulder, CO (January 2007 – Present)

-Currently responsible for improving SEO rankings and expanding our reach on Google through new, broader search terms.
-Developed marketing strategies for a start-up company manufacturing bamboo, hemp and organic cotton t-shirts.
-Created an awareness of our product amongst the public and celebrities
-Positioned the company at the top of the market for bamboo, hemp and organic cotton t-shirts through search engine optimization, content development and more.

Portfolio Collection
Marketing and Development
Steamboat Springs, CO (November 2003 – August 2006)
-Developed and implemented a comprehensive marketing plan for a local photographer’s gallery increasing sales and the community’s awareness of our services
-Promoted and handled the publication side of the business including editing photography and text for Jim Steinberg’s first book, his calendars and note cards
-Handled client inquiries and sales in the gallery

 

PHOTOGRAPHY           

Published by: Kodak, Frontier Magazine, Women’s Adventure Magazine, Associated Press, Modern Dog, Ocean Magazine, Wild Hearts: Dog Sledding the Rockies, Undiscovered Earth

 

EDUCATION

Naropa University –MFA in Creative Writing
University of Western Ontario
– BA English
UCLA –
Journalism Classes

 

VOLUNTEER                       

Sun Valley Center for the Arts
Wood River Animal Shelter
Kim Keith Photography
Yosemite National Park